Glance, a Google-backed consumer tech firm has launched Glance AI, a new fashion commerce platform powered by artificial intelligence. The new application, which is currently available on the Google Play Store and Apple App Store, aims to provide a unique shopping experience in comparison to traditional shopping platforms such as Myntra and Ajio.
Unlike traditional fashion e-commerce platforms like Myntra and Ajio, which rely on catalogue browsing or keyword searches, Glance AI uses generative AI to recommend looks based on a user’s photo. Users only need to upload a selfie or image to receive fashion suggestions tailored to their body type, skin tone, and preferences. Interestingly, these looks are matched in real-time to shoppable products from over 400 brands.
According to the company, the application is built on a three-layer AI system that includes a commerce intelligence model that analyses global shopping patterns, a GenAI layer that visualises personalised looks, and a transaction engine that connects these looks to actual products. The system is integrated into Google’s Gemini and Imagen AI models through Vertex AI.
In the coming months, the company plans to expand the platforms to include other categories such as beauty, accessories, and travel. It is also expected to become more deeply integrated into smartphones, televisions, and retail environments through collaboration with device manufacturers and telecom operators.
Glance AI generated over 40 million fashion looks for 1.5 million users during beta testing in the United States, according to the company. Approximately 40% of users clicked on product links, with nearly half downloading or sharing their personalised looks. Users are also said to retain control over their data, as the platform prioritises privacy and aims to establish a new ecosystem for AI-powered commerce worldwide.
For those unfamiliar, Glance was founded in India and has received funding from Jio Platforms and Mithril Capital. The brand’s goal with this one-of-a-kind product is to attract more customers by providing a distinct and superior shopping experience when compared to traditional apps.